Webmaster VA

A senior Webmaster keeps your website live, fast, secure and up to date, handling hosting, content updates, plugins, SEO hygiene and analytics so the site keeps working for the business every day.

Responsibilities

  • Maintain the website on WordPress, Shopify, Webflow or a similar platform, including content updates, new pages and landing pages.
  • Manage hosting, domains, DNS, SSL certificates and email records, and coordinate with hosting providers on issues.
  • Apply core, theme and plugin updates safely with backups and staging tests before changes go live.
  • Monitor uptime, performance and security with tools such as UptimeRobot, Google PageSpeed Insights and Wordfence or Sucuri.
  • Fix broken links, forms, layout issues and errors, and troubleshoot problems reported by staff or customers.
  • Maintain on-page SEO fundamentals including metadata, redirects, sitemaps and Search Console health.
  • Manage Google Analytics 4, Tag Manager and conversion tracking, and provide regular traffic and performance reports.
  • Handle image optimisation, accessibility checks and basic HTML and CSS adjustments.
  • Manage user accounts, backups and content workflows for marketing and other teams.
  • Document site structure, integrations and procedures so the site can be supported reliably.

Software & Tools

WordPress cPanel Cloudflare Google Search Console Google Analytics HTML/CSS

Requirements

  • 5+ years maintaining business websites, with WordPress expertise and familiarity with Shopify or Webflow.
  • Working knowledge of HTML, CSS and basic JavaScript or PHP for small fixes and customisations.
  • Experience with hosting environments such as cPanel, WP Engine, Kinsta or SiteGround, plus DNS and SSL management.
  • Hands-on with Google Analytics 4, Google Tag Manager, Search Console and SEO tools such as Ahrefs or Semrush.
  • Understanding of website security, backups and performance optimisation.
  • Reliable, well-organised and able to manage a queue of update requests from several teams.
  • Clear written English for reporting and for handling requests from non-technical colleagues.
  • High-speed internet with a backup power source and availability during the client's business hours.

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