Digital Marketing Specialist VA
PPC campaigns, email marketing, marketing automation, and performance tracking.
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Hourly rates · No lock-in contracts
Entry Level
$9 / hr
Intermediate ★
$11 / hr
Senior
$13 / hr
Description
PPC campaigns, email marketing, marketing automation, and performance tracking.Responsibilities
- - Develop and implement digital marketing strategies to drive online traffic, engagement, and conversions.
- - Manage and optimize various digital marketing channels, including but not limited to SEO, SEM, email marketing, social media, and content marketing.
- - Create and curate high-quality content for digital channels, including website, blog, social media, and email campaigns.
- - Conduct keyword research, analyze website traffic, and optimize content for search engines to improve organic visibility and ranking.
- - Plan and execute online advertising campaigns across different platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
- - Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and ROI, and provide regular reports and insights.
- - Stay informed about industry trends, emerging technologies, and best practices in digital marketing.
- - Collaborate with internal teams, including marketing, sales, and product development, to align digital marketing efforts with overall business objectives.
- - Experiment with new digital marketing tactics and tools to drive innovation and continuous improvement.
- - Manage relationships with external agencies and vendors to support digital marketing initiatives.
Requirements
- - Bachelor’s degree in marketing, communications, business, or a related field.
- - Proven experience in digital marketing, with a strong track record of successful campaigns and measurable results.
- - In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, email marketing, social media marketing, and analytics.
- - Proficiency in digital marketing platforms and tools, such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software.
- - Excellent writing and editing skills, with the ability to create compelling and engaging content for online audiences.
- - Analytical mindset and proficiency in data analysis to track performance, identify trends, and make data-driven decisions.
- - Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- - Creative thinking and problem-solving abilities to develop innovative digital marketing strategies.
- - Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- - Continuous learning mindset to stay updated on industry trends, technologies, and best practices in digital marketing.
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