Google Ads (PPC) Specialist VA
Builds and manages Google Ads campaigns across Search, Shopping, Performance Max and YouTube to bring in leads and sales at a profitable cost. A senior specialist owns strategy, testing and reporting.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
Get an Instant Quote for Google Ads (PPC) Specialist VA Hire
Hourly rates · No lock-in contracts
Description
A Google Ads Specialist VA can plan, build and optimise campaigns across Search, Shopping, Performance Max, Display and YouTube. They can manage keywords, bids, budgets, conversion tracking, ad testing and reporting while working towards CPA or ROAS targets. Outsource Teams provides top 1% vetted talent from the Philippines, Vietnam, Indonesia and Myanmar with full-time and part-time hiring available, no lock-in contracts and a replacement guarantee.
Responsibilities
- Plan campaign structure, keyword strategy, match types and negative lists from research in Google Keyword Planner and Semrush.
- Build Search, Shopping, Performance Max, Display and YouTube campaigns with correct settings, audiences and ad assets.
- Write and test responsive search ad copy and extensions, and manage creative and product feeds with the client's team.
- Set up conversion tracking in Google Tag Manager and Google Analytics 4, including offline and call conversions, and verify data quality.
- Manage bids, budgets and smart bidding strategies daily to hit target CPA or ROAS.
- Optimise Quality Score through ad relevance, landing page alignment and search term mining.
- Run structured A/B tests on ads, landing pages and bidding, and document what won.
- Report weekly and monthly on spend, conversions, cost per result and return, with clear next actions.
- Audit accounts for wasted spend, policy issues and tracking gaps and fix them.
Software & Tools
Requirements
- Five or more years managing Google Ads accounts with meaningful monthly budgets, with results you can show.
- Current Google Ads certifications in Search, Shopping and Measurement, and comfort with Google Ads Editor.
- Strong grasp of conversion tracking with Google Tag Manager and Google Analytics 4, including consent and enhanced conversions.
- Experience with Merchant Center and product feed management for ecommerce clients.
- Analytical and numerate, able to explain performance and make budget decisions using data.
- Clear written and spoken English to report to clients and write ad copy that reads naturally.
- A dependable high-speed connection with backup power, working during the client's business hours to catch issues as they arise.
Frequently Asked Questions
What types of campaigns can they manage?
They can build and manage Search, Shopping, Performance Max, Display and YouTube campaigns, including audiences, keywords, creative assets and product feeds.
Can they manage tracking and conversions?
Yes. They can configure Google Tag Manager and Google Analytics 4, including call conversions, offline conversions and other conversion tracking requirements.
What tools do they work with?
They can work with Google Ads, Google Analytics, Google Tag Manager, Microsoft Advertising and Optmyzr.
What experience should I expect?
Candidates are expected to have at least five years managing Google Ads accounts with meaningful budgets and results they can demonstrate.
What does it cost?
Rates are listed in USD at $12 per hour for entry-level talent, $16 per hour for intermediate and $22 per hour for senior talent. There are no lock-in contracts.
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