Content Writer VA
Writes blog posts, website pages, guides and email content that bring in organic traffic and move readers towards an enquiry. A senior writer takes a brief and a keyword target and returns a publish-ready piece in your brand voice.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Content Writer VA produces search-focused blog posts, website pages, guides, product descriptions and email content in your brand voice. They can research unfamiliar topics, structure content around search intent, refresh older pages and publish finished work into your CMS. Outsource Teams provides top 1% vetted talent with professional web content experience, no lock-in contracts and a replacement guarantee, helping businesses maintain a consistent content programme without adding to the internal writing workload.
Responsibilities
- Write long-form blog posts, pillar pages and guides from a brief, keyword target and outline, delivering publish-ready drafts on schedule.
- Research each topic using primary sources, subject-matter interviews and competitor content so every claim is accurate and attributable.
- Structure articles for search and readability with clear headings, short paragraphs, internal links and a meta title and description.
- Adapt tone and vocabulary to the client's brand voice and style guide across website pages, product descriptions and email newsletters.
- Maintain the editorial calendar in tools such as Notion, Trello or Asana and flag gaps or overdue items before they slip.
- Edit and proofread your own work to a clean first draft, then incorporate reviewer feedback without losing the argument of the piece.
- Refresh and expand existing articles that have lost rankings, updating statistics, examples and calls to action.
- Load finished content into WordPress, HubSpot or Webflow with correct formatting, images, alt text and categories.
- Track article performance in Google Search Console and Google Analytics and report which topics drive traffic and enquiries.
- Brief designers on supporting visuals such as charts, screenshots and featured images.
Software & Tools
Requirements
- Five or more years writing web content professionally, with a portfolio of published articles you can show and explain.
- Working knowledge of on-page SEO, including keyword intent, heading structure, internal linking and metadata.
- Hands-on experience publishing in WordPress or a similar CMS, plus familiarity with Grammarly, Hemingway, Surfer SEO or Clearscope.
- Ability to research unfamiliar industries quickly and write with authority for B2B and B2C audiences.
- Near-native written English with a clean, plain style and consistent grammar and punctuation.
- Comfortable receiving direct editorial feedback and turning revisions around the same day.
- A dependable home office with fast fibre internet, a backup power source and availability during the client's business hours.
Frequently Asked Questions
What can they write?
They can produce blog posts, pillar pages, guides, website pages, product descriptions and email newsletters.
Can they write for SEO?
Yes. They can work from keyword targets and search intent while applying heading structure, internal linking, metadata and other on-page SEO fundamentals.
Can they research technical or unfamiliar topics?
Yes. They can use primary sources, competitor research and subject matter interviews to understand unfamiliar industries and support important claims.
Can they update existing content?
Yes. They can refresh articles that have lost rankings by updating statistics, examples, structure and calls to action.
Can they publish content for us?
Yes. They can load completed content into WordPress, HubSpot or Webflow with formatting, images, alt text and categories.
What tools can they use?
They can work with Google Docs, Grammarly, WordPress, Surfer SEO and Semrush.
How much does it cost?
Rates are listed in USD at $7 per hour for entry-level talent, $9 per hour for intermediate and $12 per hour for senior talent. There are no lock-in contracts.
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