Social Media Manager VA
Owns your social media strategy end to end: channel plans, content direction, community management, paid boosts and reporting. A senior manager ties social activity to leads and sales rather than likes.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Social Media Manager VA can take ownership of your social strategy across channel planning, content direction, community management, paid activity and reporting. They can coordinate creative teams, manage campaigns, monitor performance and connect social activity to business goals such as leads and sales. Outsource Teams provides top 1% vetted talent from the Philippines, with full-time and part-time options, no lock-in contracts and a replacement guarantee.
Responsibilities
- Set the social media strategy, channel mix and content pillars for each quarter and tie them to business goals such as leads, sales or hiring.
- Own the content calendar and brief writers, designers and video editors so every asset ships on time and on brand.
- Manage paid social campaigns in Meta Ads Manager and LinkedIn Campaign Manager, including audiences, budgets and creative testing.
- Run community management, including replies, moderation, escalation of complaints and a crisis response protocol.
- Build and manage relationships with creators, partners and influencers, including briefs, contracts and usage rights.
- Report weekly and monthly on reach, engagement, traffic, leads and cost per result, with clear recommendations.
- Run experiments on formats, posting times and hooks and roll winning approaches into the plan.
- Maintain the brand voice guide, approval workflow and asset library for the social team.
- Keep the client informed of platform changes, risks and opportunities that affect the strategy.
- Coordinate social activity with email, SEO and sales so campaigns land together.
Software & Tools
Requirements
- Five or more years in social media marketing, including at least two years leading strategy and managing other contributors.
- Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager and a scheduling and listening tool such as Sprout Social or Hootsuite.
- Track record of growing accounts and generating measurable leads or sales from social, with examples.
- Strong analytical skills, with confidence in Google Analytics, UTM tracking and building reports in Looker Studio.
- Excellent written English for strategy documents, community replies and stakeholder updates.
- Experience briefing and reviewing creative work and giving constructive direction.
- Reliable high-speed internet with backup power, and a working day that overlaps the client's hours for live community management.
Frequently Asked Questions
What can they take responsibility for?
They can manage strategy, channel selection, content calendars, community management, paid campaigns, creator relationships, reporting, testing and coordination with other marketing channels.
Can they manage paid campaigns as well?
Yes. The role includes managing paid activity through Meta Ads Manager and LinkedIn Campaign Manager, including audiences, budgets and creative testing.
What tools can they work with?
They can work with Meta Business Suite, Hootsuite, Later, Canva, CapCut and Sprout Social, alongside analytics and reporting platforms.
How experienced are the candidates?
Candidates are expected to have at least five years in social media marketing, including at least two years leading strategy and managing contributors.
What does it cost?
Rates start at $7 USD per hour for entry level, $9 USD per hour for intermediate and $12 USD per hour for senior talent. Full-time and part-time options are available.
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