Email Marketing Specialist VA
Plans and runs your email programme: campaigns, automated flows, segmentation, testing and deliverability. A senior specialist turns your list into a dependable source of repeat sales and leads.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
An Email Marketing Specialist VA can manage campaigns, automated flows, segmentation, testing, list growth and deliverability. They can plan email calendars, build nurture and ecommerce automations, write and design emails, run A/B tests and report on performance. Outsource Teams provides top 1% vetted talent from the Philippines, Vietnam, Indonesia and Myanmar with full-time or part-time hiring, multiple experience levels, no lock-in contracts and a replacement guarantee.
Responsibilities
- Plan the email calendar for promotions, newsletters and product updates aligned to the wider marketing plan.
- Build automated flows such as welcome, abandoned cart, post-purchase, win-back and lead nurture sequences in Klaviyo, HubSpot or Mailchimp.
- Write and design emails using brand templates, with clear subject lines, copy and calls to action.
- Segment lists by behaviour, purchase history and engagement and tailor content to each segment.
- Run A/B tests on subject lines, send times, content and offers and apply the winners.
- Monitor deliverability, including domain authentication, list hygiene, bounce rates and spam complaints.
- Report on open rate, click rate, conversion and revenue per email and recommend improvements.
- Manage sign-up forms, pop-ups and lead magnets to grow the list.
- Ensure compliance with anti-spam and privacy rules such as CAN-SPAM and GDPR.
Software & Tools
Requirements
- Five or more years running email marketing programmes with measurable revenue or lead results.
- Expert in at least one of Klaviyo, HubSpot, Mailchimp or ActiveCampaign, with platform certifications welcome.
- Understanding of deliverability, including SPF, DKIM, DMARC and list hygiene practices.
- Comfortable with HTML email basics and template editing.
- Excellent written English with a knack for subject lines and concise copy.
- Analytical, able to interpret campaign data and build reports in Google Sheets or Looker Studio.
- Fast, reliable internet with backup power and hours that match the client's business day.
Frequently Asked Questions
What can they manage?
They can plan campaigns and newsletters, build automated flows, segment lists, write emails, run tests, monitor deliverability and manage forms and lead magnets.
Can they build automated email sequences?
Yes. They can build welcome, abandoned cart, post-purchase, win-back and lead nurture sequences in platforms such as Klaviyo, HubSpot and Mailchimp.
What platforms can they use?
They can work with Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Litmus and Canva.
How experienced are the candidates?
Candidates are expected to have at least five years running email marketing programmes with measurable revenue or lead results.
What does it cost?
Rates are listed in USD at $7 per hour for entry-level talent, $9 per hour for intermediate and $12 per hour for senior talent. There are no lock-in contracts.
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