Conversion Rate Optimisation Specialist VA
Increases the share of visitors who enquire or buy by researching user behaviour, forming hypotheses and running controlled tests on your site. A senior specialist delivers measurable lifts in conversion.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Conversion Rate Optimisation Specialist VA can help turn more website visitors into enquiries or customers by analysing user behaviour and running structured experiments. They can study funnels, heatmaps and session recordings, create testing hypotheses, run A/B tests and improve landing pages, forms, checkout flows and pricing pages. Outsource Teams provides top 1% vetted talent from the Philippines, with flexible full-time and part-time hiring, no lock-in contracts and a replacement guarantee.
Responsibilities
- Analyse funnels, heatmaps, session recordings and surveys in Google Analytics 4, Hotjar or Microsoft Clarity to find friction points.
- Build a prioritised backlog of test hypotheses using frameworks such as PIE or ICE.
- Design and run A/B and multivariate tests in VWO, Optimizely, Convert or similar tools.
- Write test briefs for designers and developers and QA each variant before launch.
- Calculate sample sizes, monitor statistical significance and call tests correctly.
- Improve landing pages, forms, checkout flows and pricing pages based on evidence.
- Run user research such as usability tests and customer interviews.
- Document results and learnings in a shared knowledge base.
- Report monthly on tests run, wins, losses and the estimated revenue impact.
Software & Tools
Requirements
- Five or more years in CRO or growth roles with documented test results.
- Proficient in Google Analytics 4, Google Tag Manager, Hotjar or Clarity and at least one testing platform.
- Understanding of statistics for experimentation, including significance and sample sizing.
- Working knowledge of HTML, CSS and JavaScript to build simple variants and QA implementations.
- Strong UX judgement and familiarity with persuasion and usability principles.
- Clear written English for hypotheses, reports and stakeholder presentations.
- Reliable high-speed internet with backup power and availability during the client's business hours.
Frequently Asked Questions
How do they find opportunities to improve a website?
They can analyse funnels, heatmaps, session recordings, surveys, usability testing and customer interviews to identify friction and build a prioritised testing backlog.
Can they run experiments themselves?
Yes. They can design and run A/B and multivariate tests, prepare test briefs, quality-check variants and assess statistical significance.
What tools can they use?
They can work with VWO, Optimizely, Hotjar, Google Analytics, Microsoft Clarity and Unbounce.
What experience should I expect?
Candidates are expected to have at least five years in CRO or growth roles with documented testing results.
What does it cost?
Rates are listed in USD at $9 per hour for entry-level talent, $12 per hour for intermediate and $15 per hour for senior talent. There are no lock-in contracts.
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