Marketing Automation Specialist VA
Designs and maintains the automated workflows, integrations and data flows behind your marketing platform. A senior specialist keeps HubSpot, Marketo or ActiveCampaign running accurately at scale.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Marketing Automation Specialist VA manages the workflows, integrations and data flows behind your marketing systems. They can build automated sequences, lead scoring, routing rules, tracking and reporting while maintaining data quality and platform governance. Outsource Teams provides top 1% vetted talent from the Philippines, with full-time and part-time options, multiple experience levels, no lock-in contracts and a replacement guarantee.
Responsibilities
- Build workflows, triggers and branching logic for lead nurture, onboarding, renewals and re-engagement.
- Configure lead scoring, lifecycle stages and routing rules so leads reach the right owner promptly.
- Integrate the marketing platform with the CRM, website forms, webinar tools and ecommerce systems using native connectors, Zapier or Make.
- Maintain data hygiene, deduplication, property standards and consent tracking.
- Set up and test tracking, including UTM conventions, event tracking and attribution models.
- Document every workflow and keep a change log so the client's team understands the system.
- Monitor automation performance and fix broken or underperforming sequences.
- Build dashboards and reports on funnel movement and campaign influence.
- Manage platform administration, user permissions and template governance.
Software & Tools
Requirements
- Five or more years administering marketing automation platforms such as HubSpot, Marketo, Pardot or ActiveCampaign.
- Platform certifications such as HubSpot Marketing Hub or Marketo Certified Expert.
- Experience with integrations through APIs, Zapier or Make and a working knowledge of CRM data models.
- Basic HTML and CSS for email templates and landing pages.
- Methodical approach to testing and documentation.
- Clear written English for process documentation and stakeholder updates.
- Stable high-speed internet and backup power with hours that align to the client's business day.
Frequently Asked Questions
What kinds of workflows can they build?
They can create automation for lead nurture, onboarding, renewals and re-engagement, along with lead scoring, lifecycle stages and routing rules.
Can they connect different systems?
Yes. They can integrate marketing platforms with CRMs, website forms, webinar tools and ecommerce systems using native connectors, Zapier or Make.
What platforms can they work with?
They can use HubSpot, Marketo, ActiveCampaign, Klaviyo, Zapier and Salesforce.
How experienced are the candidates?
Candidates are expected to have at least five years administering marketing automation platforms such as HubSpot, Marketo, Pardot or ActiveCampaign.
What does it cost?
Rates start from USD at $9 per hour for entry-level talent, $12 per hour for intermediate and $15 per hour for senior talent. There are no lock-in contracts.
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