Marketing Manager VA

Leads your marketing function: strategy, planning, budget, team coordination and results. A senior manager runs the whole programme so the business owner can step back from day-to-day marketing.

Description

A Marketing Manager VA can lead your wider marketing programme across strategy, budgets, campaigns, people and performance. They can manage channel priorities, coordinate internal and external teams, oversee brand positioning and marketing technology, and report on pipeline and revenue contribution. Outsource Teams provides top 1% vetted talent from the Philippines with full-time or part-time options, no lock-in contracts and a replacement guarantee, including senior candidates capable of managing day-to-day marketing independently.

Responsibilities

  • Set the annual and quarterly marketing strategy with goals, budgets and channel priorities agreed with the business owner.
  • Plan and manage campaigns across paid, organic, email, content, events and partnerships.
  • Lead and coordinate in-house marketers, freelancers and agencies, including briefs, reviews and performance.
  • Own the marketing budget, track spend and report return by channel.
  • Manage brand positioning, messaging and consistency across every touchpoint.
  • Oversee the marketing technology stack, including CRM, automation and analytics.
  • Report monthly to leadership on pipeline, revenue contribution and key metrics.
  • Run market and competitor research to inform product and pricing decisions.
  • Work with sales to align campaigns, lead hand-off and feedback loops.
  • Manage vendors and negotiate contracts for tools, media and services.

Software & Tools

HubSpot Google Analytics Semrush Meta Ads Manager Asana Canva

Requirements

  • Seven or more years in marketing with at least three years managing people, budgets and multi-channel plans.
  • Proven results growing leads or revenue for a business in a comparable sector.
  • Working knowledge across paid media, SEO, content, email, social and analytics, with expertise in at least two.
  • Hands-on with HubSpot or a similar CRM, Google Analytics 4 and reporting tools.
  • Excellent written and spoken English for leadership updates, briefs and presentations.
  • Strong planning, prioritisation and people management skills.
  • Reliable high-speed internet and backup power, with availability during the client's business hours for leadership meetings.

Frequently Asked Questions

What can they take ownership of?

They can manage strategy, budgets, campaigns, brand positioning, team coordination, technology, reporting, research and alignment between marketing and sales.

Can they manage other marketers and suppliers?

Yes. The role includes coordinating in-house marketers, freelancers and agencies, as well as managing vendors and negotiating contracts.

What tools can they work with?

They can use HubSpot, Google Analytics, Semrush, Meta Ads Manager, Asana and Canva.

How experienced are the candidates?

Candidates are expected to have at least seven years in marketing, including at least three years managing people, budgets and multi-channel plans.

What does it cost?

Rates start from USD at $9 per hour for entry-level talent, $12 per hour for intermediate and $15 per hour for senior talent. There are no lock-in contracts.

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