Marketing Analyst VA
Turns your marketing data into clear answers on what is working, what it costs and where to invest next. A senior analyst builds the dashboards and attribution models your decisions depend on.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Marketing Analyst VA helps turn campaign data into clear information about what is working, what it costs and where budget may be better allocated. They can consolidate data from multiple channels, build dashboards, audit tracking, analyse attribution and prepare forecasts and recommendations. Outsource Teams provides top 1% vetted talent from the Philippines, with full-time and part-time hiring available, no lock-in contracts and a replacement guarantee.
Responsibilities
- Build and maintain dashboards in Looker Studio, Power BI or Tableau covering traffic, leads, sales and spend by channel.
- Consolidate data from Google Analytics 4, ad platforms, CRM and email tools into a single reporting layer.
- Set up and audit tracking, including UTM conventions, conversion events and data layer specifications.
- Develop attribution and cohort analyses to show channel contribution and customer lifetime value.
- Analyse campaign performance and produce recommendations on budget allocation.
- Forecast results and set targets with the marketing team.
- Write SQL queries against the data warehouse or BigQuery to answer ad hoc questions.
- Present findings in plain language to non-technical stakeholders.
- Maintain data quality checks and documentation for every metric definition.
Software & Tools
Requirements
- Five or more years in marketing analytics or a closely related data role.
- Strong SQL and spreadsheet skills, and experience with at least one BI tool such as Looker Studio, Power BI or Tableau.
- Deep familiarity with Google Analytics 4, Google Tag Manager and advertising platform reporting.
- Understanding of attribution, incrementality and statistical basics.
- Experience with BigQuery or a similar warehouse is an advantage.
- Excellent written English for reports and clear verbal explanation of findings.
- High-speed internet with backup power and working hours overlapping the client's day.
Frequently Asked Questions
What can they report on?
They can build dashboards covering traffic, leads, sales and spend by channel and combine data from analytics, advertising platforms, CRM systems and email tools.
Can they help with attribution?
Yes. They can develop attribution and cohort analyses, assess channel contribution and customer lifetime value, and make recommendations around budget allocation.
What tools can they use?
They can work with Google Analytics, Looker Studio, Power BI, SQL, Microsoft Excel and HubSpot.
What experience should I expect?
Candidates are expected to have at least five years in marketing analytics or a closely related data role, with strong SQL and spreadsheet skills.
What does it cost?
Rates start from USD at $9 per hour for entry-level talent, $12 per hour for intermediate and $15 per hour for senior talent. There are no lock-in contracts.
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