Inbound Marketing Specialist VA
Builds the inbound engine that draws prospects to your business through search, content, lead magnets and nurture sequences. A senior specialist connects traffic to qualified leads in your CRM.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
Get an Instant Quote for Inbound Marketing Specialist VA Hire
Hourly rates · No lock-in contracts
Description
An Inbound Marketing Specialist VA can build and manage the marketing journey that moves prospects from useful content through lead capture, nurturing and sales hand-off. They can create funnels, lead magnets, landing pages, workflows, scoring rules and reporting while coordinating SEO and content across the funnel. Outsource Teams provides top 1% vetted talent from the Philippines, with full-time and part-time options, no lock-in contracts and a replacement guarantee.
Responsibilities
- Design inbound funnels from awareness content through lead capture, nurture and hand-off to sales.
- Create lead magnets, landing pages and forms in HubSpot or a similar platform and optimise conversion rates.
- Build lead nurture workflows, scoring rules and lifecycle stages in the CRM.
- Coordinate SEO and content production so each stage of the funnel has supporting assets.
- Set up tracking and attribution to show which sources produce qualified leads.
- Align with the sales team on lead definitions, hand-off timing and feedback loops.
- Run webinars and gated content campaigns and manage follow-up sequences.
- Report on visitors, leads, MQLs, SQLs and conversion rates between stages.
- Maintain the CRM's marketing data hygiene, including lists, properties and consent.
Software & Tools
Requirements
- Five or more years in inbound or demand generation marketing, ideally in B2B.
- HubSpot Inbound and Marketing Software certifications, or equivalent experience in Marketo or ActiveCampaign.
- Strong grasp of funnel design, lead scoring and marketing automation.
- Comfortable with SEO fundamentals and content planning.
- Analytical, with experience building funnel reports in HubSpot or Looker Studio.
- Excellent written English for landing pages, emails and sales alignment documents.
- Reliable high-speed internet, backup power and availability during the client's working day.
Frequently Asked Questions
What parts of the funnel can they manage?
They can work across awareness content, lead capture, nurture sequences, lifecycle stages, scoring, sales hand-off and reporting.
Can they help generate and nurture leads?
Yes. They can build lead magnets, landing pages, forms, automated nurture workflows, webinars and follow-up sequences.
What platforms can they use?
They can work with HubSpot, WordPress, Semrush, Canva, Google Analytics and Unbounce.
How experienced are the candidates?
Candidates are expected to have at least five years in inbound or demand generation marketing, ideally within B2B environments.
What does it cost?
Rates start from USD at $7 per hour for entry-level talent, $9 per hour for intermediate and $12 per hour for senior talent. There are no lock-in contracts.
Outsource Your Next Hire With Confidence
Scale your business faster with our vetted assistants from the Philippines. Start your free one week trial today and experience the difference.