Real Estate CRM Manager VA
Owns the real estate team's CRM, keeping data clean, automations running and follow-up systems in place so no lead is lost and agents always know who to call next.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Real Estate CRM Manager VA keeps your sales database organised, accurate and useful by managing lead routing, pipelines, automations, follow-up systems and data quality. They can connect lead sources, build drip campaigns, monitor agent follow-up and report on conversions and activity. Outsource Teams provides top 1% vetted talent with CRM administration and real estate experience, no lock-in contracts and a replacement guarantee.
Responsibilities
- Administer the CRM, such as Follow Up Boss, kvCORE, Sierra Interactive or Lofty.
- Set up lead routing, tagging, pipelines and automated action plans.
- Build and maintain drip campaigns and text sequences for buyers, sellers and past clients.
- Import, clean and de-duplicate lead data and keep records complete.
- Integrate lead sources such as Zillow, Realtor.com and Facebook Ads into the CRM.
- Train agents on CRM use and monitor adoption.
- Audit follow-up compliance and flag leads that have gone cold.
- Report on lead sources, conversion rates and agent activity.
- Manage integrations with diallers, email and calendar tools through Zapier where needed.
Software & Tools
Requirements
- 5+ years in CRM administration or sales operations, with at least 2 years on real estate CRMs.
- Expert in Follow Up Boss, kvCORE, Sierra Interactive, Lofty or BoomTown.
- Experience building automations and integrations with Zapier or native tools.
- Strong data hygiene discipline and Excel skills for imports and reporting.
- Understanding of the real estate lead lifecycle and follow-up best practices.
- Clear written and spoken English for training agents and documenting processes.
- Fast, reliable internet with backup power, available during the team's working day for training and support.
Frequently Asked Questions
What can they manage inside the CRM?
They can configure lead routing, tags, pipelines, action plans, drip campaigns and text sequences while maintaining accurate and complete lead records.
Can they connect new lead sources?
Yes. They can integrate sources such as Zillow, Realtor.com and Facebook Ads and connect diallers, email and calendar tools where needed.
What systems can they work with?
They can work with Follow Up Boss, kvCORE, Rex, VaultRE, HubSpot, Zapier and Reapit, as well as platforms such as Sierra Interactive, Lofty and BoomTown.
How experienced are the candidates?
Candidates are expected to have at least five years in CRM administration or sales operations, including at least two years working with real estate CRMs.
How much does it cost?
Rates are listed in USD at $7 per hour for entry-level talent, $9 per hour for intermediate and $12 per hour for senior talent. Both full-time and part-time options are available.
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