Market Research Analyst VA
Researches markets, customers and competitors and delivers clear reports and insights, so the client's sales and marketing decisions are grounded in evidence.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Market Research Analyst VA researches customers, competitors and market opportunities to support better sales and marketing decisions. They can run surveys and interviews, analyse pricing and positioning, size market segments and turn quantitative and qualitative findings into clear reports and recommendations. Outsource Teams provides top 1% vetted talent with market research and competitive intelligence experience, no lock-in contracts and a replacement guarantee.
Responsibilities
- Design and run surveys, interviews and desk research to answer business questions.
- Analyse competitors' products, pricing, positioning and marketing.
- Size markets and segments and identify growth opportunities.
- Gather and analyse data from Google Trends, industry reports, SEMrush, Statista and public sources.
- Build customer personas and buyer journey insights.
- Analyse survey and CRM data in Excel, SPSS or Python.
- Produce research reports, dashboards and presentations with clear recommendations.
- Monitor industry news and trends and circulate briefings.
- Maintain a research library and data sources.
Software & Tools
Requirements
- 5+ years in market research, competitive intelligence or insights.
- Proficient with survey tools such as SurveyMonkey, Qualtrics or Typeform and analysis in Excel, SPSS or Python.
- Experience with SEMrush, SimilarWeb, Statista or industry databases.
- Strong quantitative and qualitative analysis skills.
- Excellent written English for reports and confident presenting.
- Familiar with data visualisation in Power BI, Tableau or Looker Studio.
- Works from a dependable high-speed connection with backup power and keeps core hours that overlap the client's day.
Frequently Asked Questions
What can they research?
They can research competitors, customers, market size, pricing, positioning, buyer behaviour and broader industry trends.
Can they run surveys and interviews?
Yes. They can design and conduct surveys, interviews and desk research to answer specific commercial questions.
What tools can they use?
They can work with SurveyMonkey, Qualtrics, Statista, Microsoft Excel, Power BI and Semrush, as well as tools such as SPSS or Python.
How experienced are the candidates?
Candidates are expected to have at least five years in market research, competitive intelligence or insights.
How much does it cost?
Rates are listed in USD at $7 per hour for entry-level talent, $9 per hour for intermediate and $12 per hour for senior talent. Both full-time and part-time options are available.
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