Meta Ads Specialist VA
Runs your Facebook and Instagram advertising from strategy to daily optimisation, creative testing and reporting. A senior specialist scales campaigns that return a profit on ad spend.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Meta Ads Specialist VA manages Facebook and Instagram advertising from campaign planning through daily optimisation, creative testing and reporting. They can set up campaigns and audiences, manage budgets, test creative, configure tracking and report on acquisition costs and return on ad spend. Outsource Teams provides top 1% vetted talent from the Philippines, with full-time and part-time hiring available, no lock-in contracts and a replacement guarantee.
Responsibilities
- Plan campaign structure, objectives, audiences and budgets in Meta Ads Manager to match the client's goals.
- Build campaigns, ad sets and ads with correct placements, conversion events and creative formats.
- Brief and test creative variants, including static, video and UGC-style ads, and read results at the creative level.
- Set up and verify tracking with the Meta Pixel, Conversions API and Google Analytics 4.
- Manage daily budgets and bids, scale winners and pause underperformers.
- Build retargeting, lookalike and interest audiences and manage exclusions to avoid wasted spend.
- Write ad copy and headlines and coordinate landing pages with designers and developers.
- Report weekly on spend, results, cost per acquisition and return on ad spend with clear next steps.
- Keep accounts compliant with Meta advertising policies and resolve rejections quickly.
Software & Tools
Requirements
- Five or more years managing Meta advertising accounts with results you can show.
- Deep knowledge of Meta Ads Manager, Meta Business Suite, Events Manager and the Conversions API.
- Experience with creative testing frameworks and briefing creative teams.
- Comfortable with tracking tools such as Google Tag Manager and third-party attribution platforms.
- Strong written English for ad copy and client reporting.
- Numerate and analytical, able to make budget decisions from data.
- Reliable high-speed internet and backup power, available during the client's working hours.
Frequently Asked Questions
What can they manage inside Meta?
They can plan campaign structures, objectives, audiences and budgets, build campaigns and ad sets, manage placements and conversion events, and optimise performance day to day.
Can they help with creative testing?
Yes. They can brief and test static, video and UGC-style creative, assess results at the creative level and scale stronger performers.
Can they set up tracking?
Yes. They can configure and verify tracking using the Meta Pixel, Conversions API and Google Analytics 4.
What experience should I expect?
Candidates are expected to have at least five years managing Meta advertising accounts with results they can demonstrate.
What does it cost?
Rates start from USD at $12 per hour for entry-level talent, $16 per hour for intermediate and $22 per hour for senior talent. There are no lock-in contracts.
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