Content Marketing Specialist VA
Plans and produces content that attracts, educates and converts your audience across blog, email, social and video. A senior specialist owns the content strategy and measures its contribution to leads.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Content Marketing Specialist VA can plan and produce content across blogs, email, social, video and other channels. They can develop content strategy, manage editorial calendars, write and edit assets, use SEO research to prioritise topics and measure how content contributes to traffic and leads. Outsource Teams provides top 1% vetted talent from the Philippines with full-time or part-time options, no lock-in contracts and a replacement guarantee.
Responsibilities
- Develop a content strategy with pillars, personas and funnel stages tied to business goals.
- Build and manage the editorial calendar and coordinate writers, designers and video editors.
- Write and edit blog posts, guides, case studies, lead magnets and landing page copy.
- Repurpose content across channels such as email, LinkedIn, YouTube and podcasts.
- Use SEO research from Ahrefs or Semrush to prioritise topics with search demand.
- Distribute content through email, social and partnerships to reach beyond organic search.
- Track content performance in Google Analytics 4 and HubSpot and report on traffic, leads and assisted conversions.
- Interview customers and subject-matter experts to gather original insights and quotes.
- Maintain a style guide and quality standards across all published content.
Software & Tools
Requirements
- Five or more years in content marketing with published work and results you can discuss.
- Strong writing and editing skills with a portfolio spanning long-form and short-form.
- Working knowledge of SEO tools such as Ahrefs or Semrush and CMS platforms such as WordPress or HubSpot.
- Experience planning content calendars and managing contributors.
- Familiar with Google Analytics 4 and marketing attribution basics.
- Excellent written English with a clear, plain style.
- Dependable high-speed internet, a backup power source and hours that overlap with the client's team.
Frequently Asked Questions
What content can they work on?
They can write and edit blog posts, guides, case studies, lead magnets and landing pages, as well as repurpose content for email, LinkedIn, YouTube and podcasts.
Can they also help with strategy?
Yes. They can develop content pillars, personas and funnel stages, manage editorial calendars and coordinate writers, designers and video editors.
What tools can they work with?
They can use WordPress, Semrush, Surfer SEO, Canva, HubSpot and Google Analytics.
How experienced are the candidates?
Candidates are expected to have at least five years in content marketing, along with published work and results they can discuss.
What does it cost?
Rates are listed in USD at $7 per hour for entry-level talent, $9 per hour for intermediate and $12 per hour for senior talent. There are no lock-in contracts.
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