Legal Marketing Coordinator VA
A senior Legal Marketing Coordinator runs your firm's marketing engine: website content, SEO, reviews, email and paid campaigns, so a steady flow of qualified enquiries reaches intake each month.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Description
A Legal Marketing Coordinator VA supports a law firm’s marketing across website content, SEO, reviews, email and paid campaigns. They can also manage directory profiles, track lead sources and prepare monthly performance reports while ensuring marketing copy is approved before publication where required. Outsource Teams provides top 1% vetted talent with legal or professional-services marketing experience, no lock-in contracts and a replacement guarantee.
Responsibilities
- Plan and publish website and blog content on WordPress that targets the practice areas and locations the firm wants to grow.
- Manage SEO fundamentals, including on-page optimisation, Google Business Profile and local citations, and track rankings.
- Run and optimise Google Ads and social campaigns within the agreed budget and report cost per lead.
- Draft email newsletters and nurture sequences in Mailchimp, HubSpot or ActiveCampaign.
- Request and manage client reviews across Google and legal directories in line with advertising rules for lawyers.
- Coordinate directory profiles, awards submissions and speaking or webinar opportunities.
- Track lead sources from first click to signed client using the CRM and Google Analytics.
- Produce monthly marketing reports with traffic, leads, conversion and recommendations.
- Check all marketing copy against the jurisdiction's rules on lawyer advertising and obtain a lawyer's approval before anything is published.
Software & Tools
Requirements
- At least 5 years in marketing coordination, including 2 or more years for a law firm or professional services business.
- Practical skills in WordPress, Google Analytics 4, Google Search Console, Google Ads and a CRM such as HubSpot or Clio Grow.
- Working knowledge of SEO for local service businesses and of legal directory platforms.
- Understanding that lawyer advertising is regulated and that copy needs legal sign-off.
- Excellent written English for long-form content and email, with a clear and credible tone.
- Skilled in Canva or Adobe Express for simple graphics and in reporting with Looker Studio or Excel.
- Reliable high-speed internet and backup power, with core hours overlapping the client's working day.
Frequently Asked Questions
What marketing channels can they manage?
They can support website content, SEO, Google Business Profile, local citations, Google Ads, social campaigns, email and review generation.
Can they help with SEO?
Yes. They can manage on-page optimisation, local SEO fundamentals, Google Business Profile and ranking tracking.
What systems can they use?
They can work with HubSpot, Canva, WordPress, LinkedIn, Mailchimp and Google Analytics, as well as Google Search Console and Google Ads.
Does marketing content require legal review?
The role requires marketing copy to be checked against applicable lawyer advertising rules and approved by a lawyer before publication.
How much does it cost?
Rates start at $7 USD per hour for entry level, $9 USD per hour for intermediate and $12 USD per hour for senior talent. Full-time and part-time options are available.
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