LinkedIn Engagement Specialist VA
A LinkedIn engagement specialist who runs your company page and leaders' profiles for employer branding and talent attraction: content calendar, posts, comment engagement, community building and outreach to target candidates. Your brand shows up consistently where your next hires spend their time.
- Top 1% vetted talent
- No lock-in contracts
- Replacement guarantee
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Hourly rates · No lock-in contracts
Entry Level
$7 / hr
Intermediate ★
$9 / hr
Senior
$12 / hr
Responsibilities
- Plan and run a monthly content calendar for the company page and executive profiles focused on culture, roles, team stories and hiring news.
- Draft posts, carousels and short videos in each leader's voice for their approval and schedule them at the best-performing times.
- Engage daily with comments, mentions and messages, and comment thoughtfully on posts from target candidates, industry voices and partners.
- Grow follower and connection networks in target talent segments through personalised connection requests and follow-ups.
- Run LinkedIn Life pages, employee advocacy programmes and job posting promotion in coordination with recruiters.
- Track impressions, engagement rate, follower growth, profile views and applications influenced, and report monthly with recommendations.
- Support recruiters with outreach templates, InMail campaigns and candidate engagement on LinkedIn Recruiter.
- Monitor competitor employer brands and share what is working.
- Keep all activity compliant with LinkedIn's terms and the client's brand and privacy guidelines.
Software & Tools
LinkedIn
LinkedIn Sales Navigator
Hootsuite
Canva
Taplio
Buffer
Requirements
- At least 5 years in social media, employer branding, community management or recruitment marketing, with LinkedIn as the main platform.
- Proven results growing engagement and followers on company pages or executive profiles, with figures you can show.
- Skilled with LinkedIn Pages, LinkedIn Recruiter, Campaign Manager and scheduling and analytics tools such as Shield, Taplio, Buffer or Hootsuite.
- Excellent written English with the ability to write in different leaders' voices and to edit tightly.
- Basic design skills in Canva or similar for carousels and graphics, and comfort with short video editing tools.
- Understands recruiting basics and how employer branding feeds the candidate pipeline.
- Reliable high-speed internet and backup power, working hours overlapping the client's business day for real-time engagement.
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